Build to order has been a business philosophy since trade began but used seldomly in the computer industry. Makers of computer systems would build systems their way, ship them to wholesale computer/retail stores and pass the responsibility of servicing their systems onto the reseller. This approach has three inherent flaws; the indirect approach meant customers had to deal with a third party for service usually by people who knew little about the product with which they were servicing, secondly, an inflated price was necessary to accommodate the reseller and it's sales people and finally, the computer maker lost contact with the customers purchasing their product. Dawson is continuously refining its direct approach to manufacturing, selling and servicing personal-computing systems. The company is committed to extending the advantages inherent in what is already the industry's most efficient business model. Current Dawson initiatives include moving even greater volumes of product sales, service and support to the Internet, and further expanding an already broad range of value-added services. The Internet, the purest and most efficient form of the direct model, provides greater convenience and efficiency to customers and, in turn, to Dawson. Dawson services are focused on enhancing computing solutions for, and simplifying the system buying decisions of, current and potential customers. By taking its direct business model to even higher levels, through the Internet and value-added services, Dawson intends to continue to grow its business at a multiple of the high-growth rate anticipated for the computer-systems industry as a whole. Dawson still has significant opportunity for expansion in all parts of the world, especially in markets outside of the Canada; in all customer segments; and in all product categories, ranging from home PC's to enterprise products, such as network servers and workstations. By buying direct from Dawson, our customers are assured of getting a quality system, configured their way at the best possible price. Enjoy the peace of mind knowing that our corporation stands behind every PC sold today and tomorrow.

It starts here with either Face to Face contact, Voice to Voice or at www.dawsonpc.com (JIT) Just-in-Time Inventory Materials are received and placed into the flow racks in manufacturing. JIT means Dawson receives only the materials it is immediately ready to use and only those specified as desirable to that particular customer. Custom-Designed Computers The Traveler is a sheet that contains all of the customer's unique configuration information. This document travels with the system throughout its assembly and shipping. Kitting When a Traveler is pulled, all internal parts and components required to make the system are picked and placed into a tote. Build to Order A team of workers uses the kit to assemble and initially test the entire system. Testing and System Integration Systems are then extensively tested using Dawson diagnostics. Standard or custom hardware and software is factory installed and tested. Boxing and Shipping Completed systems are placed into boxes along with documentation and manuals, then sealed and placed on trucks for shipment to the customer. Rapid Delivery The build-to-order cycle takes less than five hours from start to finish, and the cycle does not stop there. Rapid delivery, round-the-clock technical support, customer service, and ongoing feedback from customers help ensure the highest quality experience for Dawson customers.